Teeling Whiskey, Ireland’s leading progressive whiskey, is proud to announce it has become the official Irish whiskey partner of the Aer Lingus College Football Classic series. Dublin has become the European home of American College Football with the opening game of the new College Football Season now hosted in the Aviva Stadium during August.
Teeling Whiskey, distilled in the city centre of Dublin and celebrated as the Spirit of Dublin, is a perfect partner for the series. The US is the largest market for Irish whiskey in the world and the Teeling Whiskey Distillery provides a perfect, unique destination for US visitors to experience, while here for the match.
The next game in the five game series is Notre Dame hosting Navy in the Aviva Stadium on Saturday 26th August 2023 bringing an estimated 40,000 US visitors to Dublin City. The game will be the first time that Notre Dame will move a home game to Ireland and is set to provide a major boost to the country.
Grant Thornton and Fáilte Ireland economists have calculated the 2023 fixture to be worth €147m directly to the Irish economy. This fixture is scheduled for week zero and will be the opening game for the 2023 College Football Season. The game will be broadcasted by NBC with an expected TV audience of more than five million viewers. The 2024 game details have also recently been announced with Georgia Tech and Florida State University having been revealed to play at the Aviva Stadium, Dublin, on Saturday, 24th August 2024.
Jack Teeling, Founder and Managing Director of Teeling Whiskey commented: “It is a great opportunity for Teeling Whiskey to be the official Irish Whiskey partner for such a great event. We are delighted to be using this partnership to showcase our high quality whiskey and distillery experience to the calibre of US visitors coming for the game as well as working with the other partners to help solidify our strong relationship with the US.”
Brendan Meehan Commercial Director of the Aer Lingus College Football Classic, said: “We are delighted to partner with Teeling Whiskey on this exciting proposition. It is wonderful to have another world class Irish brand in Teeling Whiskey on board to complement our existing private partners, including our title sponsor Aer Lingus.”
Teeling Whiskey has been honoured as the “World’s Best” whiskey across three different categories and has won over 450 international awards over the last 10 years. The Teeling Whiskey Distillery is the first new distillery in Dublin for over 125 years. It is open for visitors to see a fully operational, modern Irish whiskey distillery in the heart of Dublin City and has been consistently recognised as one of the best whiskey experiences in the world. The combination of world-class product and uniquely Irish experience provided by the Teeling Whiskey brand home, allows for a perfect showcase for what modern Dublin and Ireland has to offer to US visitors.
The Aer Lingus College Football Classic game series is a successful and proactive public-private collaboration. The five-game series is estimated to be worth €413million to the Irish economy according to Grant Thornton and Fáilte Ireland and will prove a timely and welcome boost to the Irish hospitality and tourism industries over the next number of years.
Slán go fóill.