Irish travellers are embracing a new era of exploration, driven by a desire for sun-soaked beach holidays, flexible workcations, and authentic experiences off the beaten path. New research from bunq, Europe’s second-largest neobank, highlights that 56% of Irish consumers prefer beach destinations, while a staggering 85% are eager to combine work and travel, reflecting a new growing trend toward work-life balance.
The study also reveals a rising interest in unique and undiscovered destinations, as travellersseek more meaningful and personalised journeys.
The Impact of Remote Work on Travel
The rise of remote and hybrid work is significantly influencing travel behaviour. According to the research, 55% have some flexibility in their work arrangements, opening new possibilitiesfor travel. A substantial 61% of Irish workers have already taken advantage of remote work by working from a location other than home, and 52% have embraced the trend of "workcations" – blending work with vacation.Interest in workcations is particularly high, with 85% of respondents expressing a desire to take them, whether in Ireland or abroad. However, barriers such as employer policies (45%) andcost (32%) remain significant obstacles.
Staycations and Budgeting Trends
Staycations continue to be a popular option for Irish consumers, with 59% taking them occasionally. The convenience (49%) and cost savings (38%) associated with staying closer to home arethe main drivers of this trend.Budgeting plays a crucial role in travel planning, with 45% of people setting aside a specific fund for their trips and 33% relying on their savings. The rising cost of living is also influencingtravel decisions, with 39% of respondents choosing cheaper destinations as a result.
Sustainability and Safety in Travel Planning
Sustainability is becoming increasingly important for Irish travellers, with 29% considering it a key factor in their travel planning. Common eco-friendly practices include using public transportation(52%) and reducing plastic use (50%) during trips.Safety is another priority, with most travellers (83%) purchasing travel insurance at least sometimes. Key safety measures include researching destinations (65%) and keeping valuables secure(53%).
Looking Ahead: Future Travel Trends
Looking to the future, half of the respondents anticipate traveling more frequently, with many citing the flexibility of remote work as a factor. However, the cost of living remains a concern,pushing many to opt for more affordable travel options.
Bianca Zwart, Chief of Staff to the CEO at bunq, comments, “Our research highlights a trend we've observed among our users: a shift in what Irish travellers value and prioritize. It’sclear that travel is more than just a break from routine – it’s an integral part of life.”
Research was carried out by bunq among a nationally representative sample of 788 Irish adults from July 10th – July 30th, 2024.
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