ONE SOLD EVERY 24 SECONDS: Lidl’s Most Exciting Middle-Aisle Launch of the Year Has Arrived

Lidl’s most exciting middle-aisle product of the year has officially landed in Lidl Ireland stores nationwide, with eager shoppers queuing from early morning to be the first to get their hands on the must-have kitchen appliance loved by influencer and presenters Gina Daly (The Daly Dish) and Kathryn Thomas. 

With one appliance sold every 24 seconds in the first three hours of going on sale this morning, Lidl Ireland is calling on shoppers to get down quick to snap up the remaining units. 

With a number of Lidl stores already sold out, demand is proving to be high for Lidl’s Monsieur Cuisine Smart by Silvercrest.  

Priced at just €499.99 - less than a third of the cost of big brand rivals – the Monsieur Cuisine is Ireland’s leading discount retailer’s answer to the all-in-one kitchen appliance trend. The high spec gadget not only steams, mixes, blends, kneads, and cooks, but offers Irish shoppers a smart, affordable alternative to high-end brands, without compromising on features or quality. 

Fresh from a national demo tour, the appliance has already impressed consumers in Dundrum Town Centre, Dublin and Cornmarket Centre, Cork, where Lidl brand ambassador and TV chef Gina Daly wowed passers-by with live cooking demonstrations using the Monsieur Cuisine Smart. 

Shoppers had the chance to explore the Monsieur Cuisine Smart’s 15-in-1 capabilities—from steaming, chopping, and kneading to roasting, blending, and slow cooking—while enjoying festive Easter recipes made with Lidl’s Deluxe range, including Carrot & Orange Soup, Deluxe Salmon with Potatoes, Broccoli & Dill Sauce, Deluxe Lamb Ragout, and charming Yeast Dough Easter Rabbits. 

“The Monsieur Cuisine Smart takes the hassle out of home cooking by combining multiple functions in one simple-to-use appliance, says Lidl Ambassador, Gina Daly. ''Since switching from my usual trusted appliances like my slow cooker, it has transformed mealtimes at home – and saved hugely on kitchen space.''

''What I love about it is how user-friendly it is – I can browse recipes, meal plan, create shopping lists and know I’m making exactly the right amount of food needed, reducing food waste. The helpful voice control functionality and video instructions take all the stress out of cooking – it’s really become my sous-chef in the kitchen! Whether you’re a confident home cook or just starting out, this device makes it easier than ever to prepare fresh, delicious meals for you and your family.” 

With over 600 built-in recipes, step-by-step video guidance on a large 8-inch colour touchscreen, and app connectivity for remote control and voice commands, Lidl’s Monsieur Cuisine Smart empowers all levels of home cooks to get creative – even on busy weeknights. It also features a self-cleaning mode, built-in scales, and recipe suggestions based on what’s already in your kitchen. 

At just a third of the cost of similar high-end models, Lidl’s Monsieur Cuisine Smart offers incredible value, and stock is expected to move fast. The appliance forms part of Lidl’s commitment to bringing premium-quality products to Irish homes at unbeatable prices and is available exclusively in Lidl Ireland stores nationwide from Thursday, 3rd April 2025. 

For more product information visit www.lidl.ie/MonsieurCuisine 

Information on stock availability at local Lidl stores is available through the Lidl Ireland Lia Chatbot available at www.lidl.ie  

Slán go fóill.