Moonpig’s boldest Mother’s Day campaign yet went down a storm yesterday, Tuesday 25th March, as crowds gathered at Dublin’s Heartbreak Social Club to secure a permanent tribute to their mums. The one-day-only event saw people queuing from early morning to claim one of the coveted slots for a free tattoo from a specially designed flash sheet celebrating motherhood, love and punk-inspired self-expression.
From heartfelt tributes to playful nods, the tattoo designs struck a chord with attendees – many of whom shared their new ink and emotional stories across social media. The event generated an outpouring of engagement online, bringing together Moonpig’s signature personalisation with a fresh, rebellious energy that redefined how people celebrate Mother’s Day.
Love your Mam? Prove it.
Moonpig has always been about personalisation, with cards that feature heartfelt messages, custom stickers, and gifts that add a thoughtful touch. This one-day-only activation pushed those boundaries further – offering a lasting way to honour mums ahead of Mother’s Day.
Why Moonpig?
As Ireland’s leading online card and gift retailer, Moonpig is known for offering the most personalised way to celebrate special occasions. With over 37,000 card designs, including fully customisable options, Moonpig helps people go beyond the ordinary with truly bespoke heartfelt messages and gifts.
Still need a card or gift?
There’s still time to shop Moonpig’s full Mother’s Day range. Order before 4pm on Thursday 27th March for guaranteed delivery in time for Mother’s Day on Sunday, 30th March.
To shop the full range, visit: www.moonpig.com