Peanut butter lovers, rejoice! Palm-oil free and natural nut butter brand Meridian has unveiled the ULTIMATE treat to celebrate: a massive 10kg tub of its much-loved Crunchy Peanut Butter, made with 100% nuts. And social media has already erupted with comments from peanut butter obsessives raving about this mega-sized delight.
The supersized launch – big enough to make more than 300 peanut butter sandwiches* - comes as research commissioned by Ireland’s number 1 peanut butter brand Meridian shows that peanut butter is having a moment. The peanut-butter loving Irish just can’t get enough:
• Nearly half (46%) say peanut butter is their favourite snack
• Nearly 50% eat it multiple times a week
• A quarter (24%) say straight out the tub with a spoon is their preferred way of eating PB
• And forget arguing over pineapple on pizza. The real debate is Crunchy vs. Smooth, and the verdict is in; crunchy just about reigns supreme, with 37% of the Irish crowning it their PB style of choice vs. 36% opting for smooth. Just over a quarter don’t mind either way as long as they get their PB fix!
And you can’t blame them. Meridian’s peanut butter is vegan, gluten-free, and certified palm oil-free, making it as kind to the planet as it is to your taste buds. This will be welcome news for the 66% of peanut-butter-loving Irish people who say it’s important to them that their peanut butter is free from palm oil.
A Meridian spokesperson said: “Meridian believes doing good tastes better and that you don’t need to use palm oil to create delicious natural nut butters."
"Our 100% nuts Crunchy Peanut Butter – including our new supersized 10kg tubs! - is made with care, using only roasted peanuts in their natural skins, which are then crushed to achieve the perfect crunchy texture. Not only is it deliciously nutty in taste and texture, but it’s also a natural source of protein and energy. So, your household can work your way through our new 10kg tubs to your hearts’ content –- but you’ll have to be quick, only a limited number are available”.
Indeed, whether you’re…
• spreading it on toast like the 68% of Irish who eat peanut butter,
• incorporating it into bakes (19%),
• or blending it into shakes like 15%
• OR even eating it straight out of the tub, the preferred PB-eating method for a quarter (24%)
… this Mega Tub is perfect for keeping the entire household happy and fueled.
These limited-edition 10kg tubs have already created a stir online, with a small batch released during a social media competition ahead of Christmas. Here’s what fans have been saying:
“10kg of happiness 😍 I mean, that would last about 2 days in my house 😂” — @sophia.in.wonderland87
“Gimme that sweet butter” — @vegaliciousteen
“My mum would love this! She’s already gone through half of her 1kg tub!” — @wholesomebymiranda
“Omg, @clairegree would literally have this devoured within a week”
@is.mise.ciara- “Might let you have a teaspoonful @zannasaurus” — @gillhalifax
With such an overwhelming response, Meridian had no choice but to do the obvious - release more. This is a limited-edition launch, so act fast to get your hands on the ultimate peanut butter indulgence. Celebrate in the biggest way possible — with 10kg of pure, crunchy happiness. Once it’s gone, it’s gone!
Find out more at shop.meridianfoods.co.uk and grab your tub while you can - only while stocks last!
Slán go fóill.