Mas+ by Messi Launches in Ireland

Following its surge in popularity, the one-of-kind drink co-founded with the world’s most decorated footballer, Más+ by Messi, is coming to Ireland!

All over the world, more of us are seeking ways to focus better at work, react faster in games, feel sharper, achieve more, live more. The most surprising thing holding us back? Up to 75% of us are chronically dehydrated. We often don’t feel its effects until it’s too late, when dehydration masquerades as cravings for sugar and caffeine. We turn to sweets and energy to get us through the moment, but they often make things worse long-term.

Drinking bland water from a giant flask all day feels like a chore. Sports drinks rehydrate but have added sugar, calories, and carbs made for moments of extreme sweat. But you don’t have to sweat a drop to need support for your everyday performance.

Más+ by Messi is a first-of-its-kind everyday hydration drink. It was launched with Leo Messi, because he uniquely understands how quality ingredients in what we drink can help us achieve our goals. He wanted a drink he could proudly share with his friends, family, and teammates, on and off the pitch. Leo believes everyone deserves to feel like a champion in every part of life.

Más+ by Messi has an electrolyte complex, plus vitamins and minerals, that plain water does not— and incredible taste that goes beyond flavoured waters. It has none of the artificial colours and sweeteners or caffeine in energy drinks. And it has less sugar, carbs, and calories than many sports drinks—1g of sugar and just 10 calories per 500ml bottle, making it excellent for everyday performance. Más means “more” in Spanish. The amazing flavours of Más+ by Messi make it easy and delicious to stay hydrated throughout the day to support more focus, faster reactions and recovery, and more. Más+ by Messi is the answer to the epidemic of daily dehydration.

Más+ by Messi is now available in Ireland from retailers nationwide.

Since selling out in less than an hour at its global online launch, fans worldwide have been buzzing with excitement to score their first taste of Más+ by Messi.

“With Leo, we’ve achieved something almost unbelievable: a delicious tasting drink that has just 1g of sugar, 10 calories per 500ml bottle, and no artificial sweeteners or colours,” said Jeremy Kanter, Global Chief Marketing Officer for Más+ by Messi. “Better still, its unique blend of electrolytes, vitamins, and minerals absorb rapidly into your body, keeping you well hydrated so you can show up at your best all throughout the day. Put simply, we’ve reinvented the idea of daily hydration. We call it Positive Hydration.”

The new drink comes in four sensational flavours, loved by Messi and named after inspirational milestones in his life:

• ●  Más+ by Messi Miami Punch: Inspired by the city where Messi and his family live, home of Messi’s current and next chapter, Miami Punch has a balanced blend of berry flavours with a hint of pineapple for a refreshing fruit punch taste.

• ●  Más+ by Messi Limón Lime League: Limón Lime League balances refreshingly sweet, fruity flavour and zesty citrus taste. It honours the time Messi spent playing in the UEFA Champions League, a cup he won four times.

• ●  Más+ by Messi Berry Copa Crush: Notes of blueberries, raspberries, cherries, and açaí berries. The perfect balance of sweet and citrus tastes with a smooth finish. Flavour name inspired by the many incredible trophies, including the World Cup, that Leo has lifted in his career.

• ●  Más+ by Messi Orange d’Or: Orange d’Or has a refreshing orange flavour with hints of tangerine aroma for a balanced citrus taste. It’s inspired by Messi’s record eight wins of the Ballon d’Or (“Golden Ball” in French) Trophy.

  
  

  Ireland residents can find Más+ by Messi at retailers nationwide, and by visiting eu.masbymessi.com. (Including Tesco, Spar, Eurospar, Centra, SuperValu , Dunnes, Circle K, Applegreen)

  
  

Slán go fóill.