Libertē launch New Look Packaging for 2025 with ‘Just Read the Label’ Campaign

First launched in Ireland in 2004, Libertē Greek Recipe has become a household brand and a stable in the strained yogurt category. Its thick and creamy consistency with naturally rich protein & its natural variant’s low sugar makes it a ‘go-to’ for consumers who are looking to eat well.

This year, Libertē is renovating the brand to Libertē Greek Recipe - the same great tasting product but with bolder, more eye-catching new packaging which will give it maximum stand out in the Greek category on the chilled aisle.

The new Libertē ‘Just Read the Label’ campaign was borne out of the recent surge in consumers seeking out products with clear and easy to understand labelling and ingredient listings. This is an area in which Libertē can stand tall with only milk listed as its key ingredient.

This sets Libertē apart from many other high protein products which contain a huge number of ingredients where as Libertē simply uses milk as the natural source of protein.

Furthermore Libertē is a strained yogurt meaning that more milk is used in the production to achieve its thicker consistency resulting in more natural protein.