Krispy Kreme® announced the re-launch of it's core range in Ireland, revealing an indescribably irresistible line-up made up of fan favourites, best-sellers and some brand new trend-led flavours.
This announcement is HUGE for doughnut fans and comes as the OG of doughnut makers celebrates it's 30 millionth Irish doughnut produced this August. Made fresh daily, the new range gives everyday treat-hunters a choice of delicious doughnuts that sees fan-favourites feature alongside eight of the hottest new flavours.
Whilst the Original GlazedTM doughnut, with its melt-in-the-mouth irresistible deliciousness remains a firm staple in the Krispy Kreme range since 1937, customers will get to enjoy eight new standout flavours.
Among them a popular new take on the Cinnamon Swirl and the classic flavours of the ‘emoji inspired’ Chocolate Sprinkles and Strawberry Sprinkles doughnuts. These staple, treat-time heroes are accompanied by trend-led tastes of the moment including a new, bubble-tea inspired Blueberry Bubble Bliss, with lychee frosting and a scattering of blueberry-flavoured bubbles and a new Salted Caramel Sensation.
Krispy Kreme’s trend tasters have worked to create the most craveable flavours ever and the revamp sets out to cement the brand as a favourite across all generations of doughnut lovers. Because as those who have had a Krispy Kreme know, not all doughnuts are made equal… the irresistible first bite of a Krispy Kreme simply hits different.
To celebrate the new core range, join us for an exclusive "First to Try" event at the Blanchardstown shop, on Sunday 11th of August, to enjoy the new range, open to all customers! Be the first to arrive and receive a €100 Krispy Kreme voucher, while the first 12 attendees will be rewarded with special merchandise. Enjoy a 15% discount on all products such as the new Cinnamon Swirl and Blueberry Bubble Bliss throughout the day for Squid members, and take part in our exciting "spin to win" game for even more chances to win fantastic prizes. T&Cs apply.
Bringing the ultimate Kremeliciousness and irresistible made-fresh-daily taste to Ireland, the refreshed range will be available from 12th August at Krispy Kreme shops across the country, as well as supermarket cabinets in Tesco, Circle K, Apple Green, Centre Parcs, service stations and third-party delivery partners UberEats, JustEat and Deliveroo. For added convenience, orders can also be placed via Click and Collect.
Prices start from € 2.65 for the Original GlazedTM and from € 3.35 for craveable flavour innovations.
What’s more, from 12th August to 2nd September, Krispy Kreme €2 off doughnut dozen boxes across all retail shops. T&Cs apply
For further information on Krispy Kreme, please visit krispykreme.ie
Slán go fóill.