Decathlon Ballymun announces new cycling event and changes to Membership Programme

Decathlon Ireland is excited to unveil its newly enhanced Decathlon Membership Programme, designed to reward members more often, elevate the shopping experience, and add extra value to every purchase and activity. The brand has also announced a brand new Cycling Event which will take place twice a month and begin at the Ballymun store on a Saturday morning.

By carefully analysing member engagement and feedback, Decathlon has identified key opportunities to enhance its Membership Programme. The result? A loyalty programme that makes earning and redeeming rewards easier and faster than ever – while offering exclusive perks along the way.

Earn more, redeem faster!

Decathlon members now have even more ways to accumulate points and enjoy savings:

• 500 points just for signing up – Get rewarded instantly!

• 100 points for every online product review – Share your feedback and earn!

• 100 points for every hour of sport per week – Your active lifestyle pays off!

• 10 points for every €1 spent on standard products

• 20 points for every €1 spent on Second Life products (refurbished gear)

With these changes, members can now earn rewards up to three times faster than before!

Redeem faster than ever:

• 1,000 points = €3 voucher

• 2,000 points = €6 voucher

• 3,000 points = €10 voucher

Beyond earning points, members unlock a range of exciting perks:

• Birthday & anniversary rewards – Enjoy a €10 Birthday voucher every year and celebrate with a €10 Anniversary voucher when you reach a membership milestone!

• Free sports classes & community events – Join Decathlon’s free in-store and outdoor activities, including exclusive member-only sports workshops across Ireland.

• Access to fitness apps – Stay on track with apps like KIPRUN Pacer to elevate performance.

• BuyBack programme & sustainability perks – Trade in used sports gear for store credit and earn bonus points for participating in sustainability initiatives.

• Convenience at your fingertips – Say goodbye to paper receipts with digital receipts for all purchases, plus enjoy exclusive member-only prices (coming soon!) and priority access to new product launches & early sales.

• Sustainability perks & free charging – Members can charge their electric bike or car for free at select Decathlon stores.

“We’re excited to launch a loyalty programme that truly reflects the needs and values of our customers,” said Elena Pecos, CEO of Decathlon Ireland 

“With more ways to earn, faster redemption, and exclusive benefits, our goal is to enhance every member’s experience both in-store and beyond.”

Decathlon Ballymun has also announced details for their upcoming Cycling Event, kicking off this Saturday!

Decathlon Cycling Event:

Start Date: 15th March 9am

Location: Decathlon Ballymun

Frequency: Twice a month (every two weeks, Saturday mornings)Leads: The event will be led by three Decathlon Teammates

Structure:

• There will be one leader for every 10 participants

• Distance starts at 20km (approx. 45 min - 1 hour)

There will be tea and coffee after the ride for everyone who takes part as well as sampling of Decathlon’s nutritional products. To take part in this you must be a member of Decathlon – sign up HERE. The link to sign up for the cycle is HERE.

Sign up today and start earning rewards instantly. 

Visit Decathlon Ireland in-store or online at www.decathlon.ie

Slán go fóill.